You can search for popular industry topics as well as their seasonality. Google Trends contains some awesome features for conducting market research. In our search, we compared corn mazes, haunted houses, and pumpkin patches to find that people are most interested in pumpkin patches by a long shot. Let’s say you have several attractions that you offer and you’re trying to decide which area to push the most focus to. You can also compare specific topics, like we did with our competitor research, to see which ones garner more interest. You don’t want to wait until people have already decided which corn mazes they’re going to for the season. With that information, you should be putting out corn maze related content starting in August when interest is accumulating. Peak season for corn mazes is in October every year, but if we look at Google Trends, we can see that interest for corn mazes starts to grow in August, increases rapidly in September, and peaks at the beginning of October. Look at the seasonality of your topics to determine the best time to publish. Enhance your content planningĪs you plan your content calendar, take your topics to Google Trends. Now, we can browse through this list of questions for some great new ideas to fuel our content marketing efforts.Ĭonduct your searches like this and see what topics are cropping up that you haven’t placed much emphasis on yet. To take our search one step further, we’ll go to a keyword research tool like AnswerThePublic to see what questions people ask about “chatgpt writing.” This will help us identify new content topics for blog articles and social media posts. Some new topics that we found include “chatgpt essay” and “chatgpt writing.” When we scroll down to Related queries under this new search, we can see actual search queries that relate to this topic within our industry. With our same settings – United States, Past 12 months, Books & Literature, Web Search – we’re going to type “chatgpt” as one of our search terms. One way to dig deeper into this is to conduct another search in the Explore tab. It might be worth exploring further to see what kinds of questions people are asking about ChatGPT as it relates to books and literature and if there are some new topics we can address to drive new traffic to our platforms. It’s interesting that “chatgpt” is a top-trending search query for this industry. This time, we’ll search the Books & Literature category over the past 12 months to see what topics have had high interest. The best way to get started is to take your search to the Explore page again. From searching current trends to deep diving into the related queries for your current topics, there are a lot of ways that you can do this. Google Trends can help you find new keyword opportunities that you may not have thought to go after. Share relevant articles directly, or create similar content as it relates to your business to gain traction on your social media platforms. You can also click on each topic to get the top trending news articles. These timely trends will be useful for finding quick topics for your social media content – particularly on TikTok, Twitter, Facebook, and Instagram. Peruse the daily search trends and realtime search trends to see if there is anything of consequence that you can use in your content marketing efforts. Go to the Trending Now tab on Google Trends to discover hot topics that are trending at the moment. Use Trending Now to find relevant trending topicsīrowse through current trends and take advantage of any topics that relate to your brand or industry. In this article, we’ll discuss nine ways that you can incorporate Google Trends into your digital marketing strategy. Are you taking advantage of the power of Google Trends for your SEO and content marketing efforts?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |